How to create a business account on Instagram
There are many questions that How to create a business account on Instagram or how to switch a personal Instagram account to a business Instagram account. So in this post, we try to explain the complete process of how to create a business account on Instagram. you will create a blog to market your brand or your Instagram business account or other brands.
Users of Instagram are more than 1 billion every month. People, Bloggers, and Major Brands make their accounts on Instagram, They share their stories, events, and review their products to promote them on Instagram. Instagram is the product of Facebook if you have already a Facebook page there is no issue to create an Instagram business account.
Now we explain the steps to create an Instagram business account.
Note: You create an Instagram business account from your smartphone because on the desktop there is no option to create an Instagram business account.
Create a new business Instagram account
First, you download the Instagram app from the Play Store or Apple store.
- Open app you will see a message continue as your Facebook profile OR Signup with an Email address or phone number.
- If you have a Facebook account so click on your Facebook profile you will log in on Instagram for further process and if
- You have no Facebook account so click on signup with email or phone. So enter your phone number or email.
- Put your date of birth
- After the date of birth you will see two main accounts title 1: Creator and 2: Business, so click on a business account.
- You will see a message to connect your account to the Facebook page or Skip, If you want to connect to the Facebook page so click on connect. You will later connect your Facebook page to your Instagram account.
Switch from personal to business Instagram account
If you have already a personal Instagram account then you open Instagram App click on your setting you will see at the bottom “Switch account type” Click on this button you will be direct to Select a Category. You will choose your desire category according to your business from this option. If you have a blogger and create content, you choose “Blogger” and If you have a clothing brand, then you choose the clothing brand category it will appear on your profile. After that, you will see another message to “Are you a Creator” having to option
- Creator: This is best for Public figure, Content creates, bloggers and Influencers, etc
- Business: This is best for Wholesalers, Retailers, Local businesses, Brands, Organisations, and Service providers like Home delivery and Your doorstep.
So choose the Business account and click on next, then you Review your Contact info.
Note: Business info will be visible to your visitors to contact with you so provide accurate business details”.
After that, your account will be created. see the picture below for some guidance.
Set up your Instagram profile in a professional way
Your Instagram profile your face for your user because when a user came on your profile he will know about your profile, your appointment, book now, or call you. so accomplish your profile for better user engagements.
Write your bio
Write about yourself or your brand, when users visit your profile they must want to read about you. The best bio gives you user engagement and also convert a user into followers and to visit your Instagram account frequently.
In Instagram accounts, you write your bio 150 words, which is best for you to describe yourself on Instagram.
talk to straight
In creating your bio, just write your specific point it will be good to communicate the main point to the users.
add a call to action button
While creating your bio add a call to action button it will divert your users to your specific target for which you create your Instagram account and it will convert into your future customers.
Add your real contact info
It is very important to add your real contact info like as, your email address, Whatsapp number, your physical address or your website address where a user read, see and order about your brands or your product that you offer.
use link in the bio
When an Instagram account having less than 10000 followers, it will use only one organic clickable link in his bio, so use your clickable link in your bio and target your website, Facebook page or other your marketing campaign that you run to land your users to that specific page or website.
Add your profile photo
while using Instagram make sure to upload a most attractive photo to your profile that attracts the users. Most brands use their logo in the profile photo, so if you have a brand to use your logo or a public figure then use your photo that most attractive and show you in a most popular place that you visit a traveler or tourist.
Upadate your Instagram sotries
It Is another way to engage your Instagram stories. I know about some travelers, which convinces his user to connect with us because he updates his Instagram stories behind the camera. This way most of the user engage with his account to see that what he share behind the camera. This way the traveler achieves more engagements.
so create your Instagram stories up to date to engage your users with us.
Engage your audience
To create an account is not a hard word but to attract users and engage them is hard work. When you create an Instagram account then you think of the strategies to attract more users because when the quantity of users is increasing the brand you which market will increase smoothly.
Respond to comments and mention
when you create a post and the user engages with this post, so there is some question in the user’s mind, which they present in the form of Comments. some time comments about the question and sometimes it appreciates your work. so be careful to not use a bot for comment replying. so respond to a comment personally not use a bot. it is coverage to your user to be responded to by the page admin or by the brand.
USE # Hashtag
The hashtag is used to find your content when someone clicks on a hashtag. Mention is not searchable on Instagram but the hashtag is searchable in the Instagram account. Use specific hashtags according to your brand or personal blog. Do not use more hashtags, only use few hashtags because sometimes users do not like more hashtags.
The hashtag is the way when someone, not a follower of you and they search a hashtag which associated with your content they will see your content and maybe a follower of you. for examples
- #nomadicafridi It is my brand name on my Instagram account
- #Traveler: my Instagram account about traveling so I use a hashtag about traveling because when someone searches about traveling be possible my content will be visible to that user.
- #Tourism: Also use some more related hashtags to increase your visibility.
Use Instagram ads and Campaign
There is more competition in every part of life, so if you are new to Instagram so you use Instagram paid promotion to increase your Instagram account reach. Instagram ads give a call to action button which easy for a user to take action. When they click on that action button they will redirect the user to your specific page.
Content is King
Update your Instagram account continuously, because the content is king. It is important to upload a specific amount of content on your Instagram account. Because when a user land on your Instagram page so there is a specific amount of content to serve the user.
In this blog, we try to explain how to create a business account on Instagram step by step.
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Noor Wali Baz Afridi